• Demand for functional foods, those food products that have health benefits beyond basic nutrition, has become more mainstream as more Americans become more health conscious.
   

• Similarly, as many young consumers are turning towards healthy foods to be more health conscious, they are also moving towards hydration beverages as it provides outsized benefits for the active consumer.
   

• Moreover, with consumers turning towards healthier food and beverage options, they are also increasingly choosing functional snacks ahead of traditional choices.
   

• In the same way, ethnic frozen foods have also taken off and are showing signs of increased demand from those who are looking for convenient frozen meals.
   

• All these shifts in consumer preference has led to a movement towards healthier eating and drinking with the aim of not just improving overall short-term health, but with a look towards the long-term sustenance and prevention of chronic diseases that has plagued U.S. consumers for years. 

​

​

​

If you are interested in getting our future industry updates as they get published, feel free to click the subscribe button.