PET PRODUCTS & SERVICES
Q2 2023 INDUSTRY UPDATE
The growing focus on pet health and wellness is driving demand for non-traditional food formats, supplements, pet-tech, and insurance in the pet care sector.
Eco-conscious trends in pet food favor sustainability and protein alternatives, diminishing the grain-free appeal.
‘Humanization’ trend boosts growth in DTC and online pet food sales, with a significant uptick expected in fresh and frozen segments.
Given current macroeconomic headwinds, it is essential to optimize SKU selection in the pet care industry to maintain market stability and withstand shocks.
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